Building ROI-focused SEO strategies: A framework

Developing a winning SEO strategy may not be as simple as some people may think. Even though there are various rules and guidelines that govern how these strategies work, they must be done strategically for any site to achieve the high ranking and the traffic that the owner expects. Because the framework can differ significantly from one year to the next, marketers and their clients will need stay up to date with all of the changes. Particularly, if they want to deploy a unified strategy that will drive large numbers of new customers to their site. For example, the new campaign may involve launching a successful framework like the Avinash’s STDC (See Think Do Care). Or, the site owner and their representatives can devise an effective SEO framework of their own that will achieve a greater amount of success.

With that being said, here are a few proven ideas that can assist with any SEO marketing plan today.

Start With the Fundamentals of SEO

Before a site owner and their representatives get started with modifying or launching any new plan, it is important that they consider the basic fundamentals of SEO. For instance, in practical terms, marketers and site owners can make use of Google Search Console’s tools and diagnostics in order to create their mobile apps, while also devising a plan to create and maintain a Google friendly website. For instance, these tools can help the marketer to select the easiest versions of their brand terms. These tools will not only save time, but also make sure the terms used will be successful in getting the attention of their intended target audience.

Build a SEO Strategy that focuses on ROI

Once marketers have created a plan that addresses the fundamentals of an SEO keyword plan and the associated tools, marketers can take it up a few steps by focusing their efforts on their Return on Investment. This can be done by taking advantage of 2016’s search engine optimization’s rollout that addressed Microsoft’s Power Business Intelligence plan. Primarily, the basics of these tools gives the users a chance to capitalize on collecting and analyzing a lot more data. This data will also help to fill in the gaps of low performing strategies so that the site can benefit financially.

With these tools, the SEO marketers will also become more familiar with innovative ways to extract the data that they need to create and maintain higher positions in the SERP. For example, these tools can help with linking performance improvements with the revenues that the site yields. Therefore, when they see what they are doing right or wrong, they can update their SEO campaigns accordingly. These tools will also give site owners and marketers and a competitive advantage because they can monitor the performance on a regular basis, make the necessary changes and deploy them whenever they need to on a real-time basis. Meaning when gaps are found that cuts into potential growth in revenues, no one in the organization has to wait to fix the area that needs to be updated.

Running a SEO campaign is not always easy. However, there are many different things that site owners and marketers can do to create successful strategy. One of the most important involves utilizing the tools that Google is supplying to get to the top of the search engines and increasing their ROI.

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